Giving runners a new target to beat.

A programmable, self-driving, line-following robot made to push runners by giving them a real visual target to beat.

Designed and developed by 10XBeta, BeatBot is a programmable, self-driving, line-following robot made to push runners by giving them a real visual target to beat. Based on the idea of exploring beyond wearable tech, 10XBeta was commissioned by JWT to develop "raceable" tech for PUMA. Through rigorous prototyping and testing, 10XBeta developed a line-tracking robot car that would race against Usain Bolt.