TIMESULIN
A smart insulin pen cap for regimen tracking.
Timesulin is a timer-enable replacement cap uniquely designed to be compatible with all major insulin pen brands. 10XBETA was brought in as co-venture innovation partners to disrupt the existing insulin smartcap market. Through a human-centered design approach and design led research techniques, the team was able to design a new smartcap mechanism that would be able to scale across multiple insulin platforms, resulting in an entirely new business model.
Deliverables:
Industrial Design
User Experience Design
Electrical Engineering
Mechanical Engineering
Design for Manufacturing
Business Model Design
Human-centered
design.
Beginning with the underlying objective of alleviating the anxiety of not knowing whether you’ve taken your insulin injection - a problem facing 77% of insulin users up to six times per month - Timesulin set out to help avoid missed or double injections and pacify the anxiety of not knowing.
We discovered that although smartcaps were already prevalent in the insulin market, a huge drawback was they were developed to be brand-specific and that users tended to change insulin brands on a regular basis. This sort of cap exclusivity only served the brand and not the patient.
Business model innovation.
User research informed our design decisions which ultimately shaped the way we structured our Timesulin business model. We designed and engineered a mechanism that allowed for multiple uses across the top three insulin brands, protecting customers from being locked into certain brands because of the smart cap. On Day One of our launch we covered over 32% of the insulin market. This allowed for rapid scaling and distribution to over 50 different countries.
